Insurance Twitter Inspiration from Charmin

This article on Social Media Today by Chris Syme talks about how Charmin developed their brand on social media. Charmin has a lot in common with many insurance agencies. We represent an unsexy product. The difference is that they have an actual physical product to show and we don’t.

The key takeaways gleaned from this article were:

• The importance of custom graphics – Any brand can buy stock photos, however those photos don’t really give a personal feel to your content. Custom graphics always look good and add to the professionalism of your site.
• Personalized hash tags – The hash tag is a way for your customers to interact with you. Hash tags can be very tricky to get the hang off, but can easily go viral increasing your popularity online.
• Brand interaction – Interacting with complimentary businesses can help to spark partnerships and foster a sense of community.
• Charity Involvement – The insurance industry has always been big on charity and volunteering. We should keep that momentum going!

Looking forward to implementing some of these takeaways. What has your Agency learned from big brands to help with your social media marketing?